http://www.brewershilllifestyle.com/cooler-beer/
The Stubby Cooler- From It’s Creation Has Been A Fantastic Promotional Present
Necessity can charge this force that pushes us to discover new ways of doing things. Way back in 1972, Malcolm Lock, a South Australian businessman, was under pressure. His success in the nascent field of wetsuit manufacturing, saw him encumbered with bins and bins of neoprene waste to dispose off, and all this was costing him dollars.
Malcolm was also a fanatical surfer who in his leisure time relished the odd drink or two. On one occasion, having drunk a few beers, he noted whilst holding a stubby how quickly, his hand became too cold, and his beer too hot.
In one flash of genius, the stubby cooler was born. And in the very next thought he envisaged the possibilities for advertising messages, logos and mottos emblazoned around his new invention – and so was born the promotional stubby cooler.
At that time the promotional products sector was very much in its early development. Nonetheless, people understood, once the initial product outlay was spent, in actuality, you have “free advertising” for the whole life of the product. With every show, that stubby cooler was out there working for you, telling and producing sales.
The very first promotional stubby coolers were made for JR’s Surf Shop in Adelaide, South Australia – and to this day stubby coolers remains a favorite choice of promotional product.
From this first idea, a whole industry has grown to allow drinkers to drink colder beer. There are many adaptations from Malcolm’s original design; there are lay flats, long walled, single color printed, all the way to full color printing. And despite the elapse of time, the simplicity and practicality of the “original stubby cooler” design prevails.
There are doubtlessly millions of drinkers everyday who have drank stone-cold beer for longer because of Malcolm’s creative spark.
As long as Australians’ want to enjoy a cold beer, the stubby cooler will a drinkers “best friend”
Today, Malcolm is in retirement from making wetsuits and stubby coolers though his “original stubby cooler” design lives on, such was the excellence of his idea.
RC Remote Control Beer Cooler Esky Gadget King Australia
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